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Having a quality product without knowing the best way to market it, is just wasting the time and efforts.
Try these steps of marketing revolution to drive your product/service to the top sales.
- Create a sales quote with sensational headline
80% people just read the headline, if we wrote a wrong or weak headline, how many percent we lost our prospects? We really lost 100% ...
Your headline must contain the USP :
U = Ultimate Advantage
You need to offer the added value of your product/service, 'tell' your prospects why they need to buy from you not from your competitors. Show them what benefit they can get by purchase from you, like : quality product, excellent service, secure transaction, etc...
S = Sensational Offer
Attract your prospects by giving discount, gift, best price, all with time limit. Time limit is very important to push them to take action as soon as possible.
P = Powerful Promise
By using a powerful promise you can offer assurance for the prospects. This can reduce their fear or doubt to buy from you.
E.g : Nordstrom offers powerful promise by "If you are not satisfied for any reason, we will take it back without a receipt, no question asked".
2. Six marketing effort
This marketing effort is a combination of Jay Abraham and Brad Sugar skills.
3. Test and measure
You need to test all marketing ideas and efforts and then measure the results. This point is very important. It can let you know whether the ideas or efforts run effectively or not, and able to reduce your cost and time.
4. Tipping point
Use the tipping point to expand your business like : Social media, salesmen, branches, franchise concept, or multi level marketing.
5. Increase Employee productivities
by giving commission according to their productivities.
6. Monitoring
Hang on a huge monitoring board at the work area, write down the marketing activities, put a checklist for every work done. This monitoring board able to show you your entire effort and the result. You can evaluate your efforts base on the result.
Never stop thinking, keep sharpen your idea and creativity can bring you to success.
Go Action ...
Your headline must contain the USP :
U = Ultimate Advantage
You need to offer the added value of your product/service, 'tell' your prospects why they need to buy from you not from your competitors. Show them what benefit they can get by purchase from you, like : quality product, excellent service, secure transaction, etc...
S = Sensational Offer
Attract your prospects by giving discount, gift, best price, all with time limit. Time limit is very important to push them to take action as soon as possible.
P = Powerful Promise
By using a powerful promise you can offer assurance for the prospects. This can reduce their fear or doubt to buy from you.
E.g : Nordstrom offers powerful promise by "If you are not satisfied for any reason, we will take it back without a receipt, no question asked".
2. Six marketing effort
This marketing effort is a combination of Jay Abraham and Brad Sugar skills.
- Increase leads, by doing the promotion using the USP quote at the high demand market
- Convert leads to customers, by giving a guarantee, testimonial from satisfied customers, and sensational offers
- Increase purchase per customer, by offer saving package, impulse buying, cross selling, voucher, many more you can offer ...
- Increase frequency of purchase per customer, by giving excellent service, regular contact, increase variety of your product/service, or vip card for frequent buyer
- Increase referral from existing customers and leads, by giving excellent service of course, and give bonus for existing customers who offer our product/service to leads.
- Increase margin, by increase prices, reduce cost minimal 10%
3. Test and measure
You need to test all marketing ideas and efforts and then measure the results. This point is very important. It can let you know whether the ideas or efforts run effectively or not, and able to reduce your cost and time.
4. Tipping point
Use the tipping point to expand your business like : Social media, salesmen, branches, franchise concept, or multi level marketing.
5. Increase Employee productivities
by giving commission according to their productivities.
6. Monitoring
Hang on a huge monitoring board at the work area, write down the marketing activities, put a checklist for every work done. This monitoring board able to show you your entire effort and the result. You can evaluate your efforts base on the result.
Never stop thinking, keep sharpen your idea and creativity can bring you to success.
Go Action ...
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